Irina Kramer
Irina Kramer profile photo

I help artists and creators sell beautifully online

I'm a web developer and designer specializing in creating eCommerce websites for artists, makers and creative brands. With strong coding skills and expertise in Shopify and WooCommerce, I can help you sell your products online and grow your business.

Portfolio

Fiber Circle Studio

Fiber Circle Studio

Enhanced the store’s functionality with a structured product taxonomy, filters, and color swatches. Improved discoverability with Google indexing, added back-in-stock notifications, and a required terms acceptance checkbox. Providing ongoing support for smooth operation and scalability.

Shopify, Liquid, JavaScript, HTML, CSS, Image processing

Diana Majumdar Art eCommerce

Diana Majumdar Art eCommerce

Designed and developed a fully responsive eCommerce site with a custom layout, sliders, and a masonry grid. Built custom templates for product, category, shopping cart, and marketing pages. Integrated payment methods, contact forms, Mailchimp signup, Instagram feed, and Google tools for search visibility and shopping ads. Added custom features, including red dot indicators for sold products and an artwork inquiry form on product pages.

Wordpress Elementor, Woocommerce, JavaScript, PHP, HTML, CSS

Artist eCommerce Template website

Artist eCommerce Template website

Designed a custom template website for a contemporary artist, highlighting new works, categories, exhibitions, and key content to promote their art. Integrated interactive features to display artwork within frames and in room settings.

Wix Studio

JOBY.com eCommerce

JOBY.com eCommerce

Developed responsive templates for product, category, shopping cart, and marketing landing pages, along with a tech specs feed. Built a custom CMS to empower users with easy content management and updates.

Magento, HTML, CSS, PHP, Typo3, Video

Lowepro eCommerce

Lowepro eCommerce

Implemented a custom Magento theme for an international brand, developing product and category pages with optimized shopping cart functionality. Designed and refined all UI elements and rich content for a seamless user experience.

Magento, PHP, JavaScript, HTML, CSS, UGC APIs

Bank Statement Analyzer

Bank Statement Analyzer

Built front end architecture for a full stack app to analyze bank transactions and calculate ratios for loan eligibility.

React, Chakra UI, Rest/GraphQL APIs, Flask

Loweprofessionals

Loweprofessionals

Converted PSD mockups into fully functional, component-based templates, ensuring a seamless and responsive user experience.

HTML, SCSS, JavaScript, Typo3 Flux and Fluid templating

Bouquet

Bouquet

Developed a full CRUD application designed to help users identify aromas and scents commonly found in various wine families. Provides an interactive and intuitive guide for wine enthusiasts to explore and learn about different fragrance profiles.

React, Material UI, GeoCharts API, Back4App

Lowepro Blog

Lowepro Blog

Customized a WordPress theme to align with the brand's style guidelines, including the creation of a new blog post template. Migrated existing blog content to the updated design for a consistent and seamless user experience.

Wordpress, HTML, PHP, CSS

JOBY blog

JOBY blog

Customized a WordPress theme to align with the brand's style guidelines, including the creation of a new blog post template. Migrated existing blog content to the updated design for a consistent and seamless user experience.

Wordpress, HTML, PHP, CSS

Testimonials

What my clients and colleagues are saying

"Irina is great to work with! She is knowledgeable, timely and very communicative. If she doesn't have an immediate answer, she will work to find it, always keeping me in the loop. Highly recommend her! You're amazing!! I keep telling people how lucky I am to have you helping with the website and all my misc tech things!"

Alisha Bright
Fiber Circle Studio, owner & creator

"I am beyond thrilled with my new website, thanks to the incredible work of Irina Kramer. I wanted something that truly reflected my work as a fine art painter, and Irina made it happen seamlessly. What impressed me most was how much research she did on her own. She explored artist websites, picked out the best elements, and came back with a fully developed vision. From adding a short video of me painting on the "About page" to designing a layout that beautifully showcases my work, to adding purchase options or registering for a class, she thought of everything. All I had to do was provide access to my images — she handled the rest. The result is a stunning, professional site that feels like an extension of my art. The site generated several sales already! I can’t recommend Irina highly enough!"

Diana Majumdar
Fine Artist

"Irina is the type of professional colleague everyone appreciates and respects. Her combination of tech knowledge, project management and positive collaboration made our sites engaging, clear, highly functional and relevant."

Katrina Neill
Senior Copywriter

intro

About

Irina Kramer photo

I've been in the web industry for 20 years, working as a web designer, web app developer, web project manager, and most recently, a software engineer. My experience spans both tech and consumer goods, from small startups to large international companies.

Some of my most fulfilling and creative years were spent developing ecommerce sites for brands like Lowepro, JOBY, and Manfrotto. During that time, I gained hands-on experience with ecommerce platforms, product and category pages, product photography, SEO, sales, email campaigns, and inventory management. It was like seeing an entire business from 1,000 feet up, then zooming in to the smallest details.

Beyond ecommerce, I have a deep appreciation for small businesses, creative entrepreneurs, and artists. In 2023, I left the corporate world to focus on helping them succeed online. Today, I specialize in building and supporting high-performing, custom ecommerce sites on Shopify and WooCommerce.

I would love to partner with your to bring your online store to life.

If you're prepared to talk about your project, send me an email and I'll respond promptly with next steps.