Irina Kramer

Irina Kramer

Front End Developer

Petaluma, CA

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Magento Certified Front End Developer

Front End Developer, specializing in building eCommerce & enterprise websites, interactive apps & UI components, focusing on optimal user experience, visual presentation and web performance.


HTML, CSS/SASS, JavaScript, JQuery, PHP, Bootstrap, Git
Typo3 Flux/Fluid/VHS templating
Magento theming and development
WordPress, Typo3, MODx CMS
Adobe Photoshop, Illustrator
Excels in working with cross-functional and international teams and clients
Able to translate business requirements into technical implementations
Self-starter, detail- and results-oriented, problem solver and team player


2014 – 2019

Sr. Front End Developer

Vitec Imaging Solutions, Daymen Inc (prior to acquisition)
  • Built and supported eCommerce sites in Magento Enterprise multistore environment for multiple brands: Lowepro, JOBY, Manfrotto, Gizto; sites sell over 1000s products, are highly customized and translated into 23 languages.
  • Developed scalable responsive templates for frontend and Typo3 administrative backend, to be used by eCommerce managers to populate and manage all web content.
  • Migrated product data and UI components from Magento 1 to Magento 2 platform, refactored legacy code.
  • Developed responsive layouts for product and category pages, implemented theme customizations, coded all elements and rich content, including hot points, 360° rotators, sliders, galleries, video, product banners.
  • Integrated APIs to aid in conversion – social UGC Storybox, user reviews by Bazaar Voice and Power Reviews, Shopping Guarantee, localized content via Ajax GeoIP detection.
  • Programmed data-driven UI in JavaScript, PHP and CSS to automatically generate display of product specifications.
  • Completed timely Magento Enterprise system upgrades, patches and extensions installations.
  • Performed ongoing site and shopping cart optimization, reducing load time by 30% and improving cart abandonment rate.
  • Implemented new Wordpress themes for two brands, developed blog template and workflow process for marcom.
  • Developed web product launch process reducing time to market by 2x and significantly improving quality.

2013 – 2014

Web Applications Developer

Independent contractor (projects for SRJC, Zoomit)
  • Programmed components for the Math Skills web application using JavaScript, JQuery and Angular. Designed and implemented new directives, built new problem sets, maintained and debugged existing code.
  • Designed and coded responsive data-driven interfaces and templates for a new online ordering application. Implemented new homepage, mega menu, landing page and application layouts using HTML5, CSS3, JS/JQuery, integrated templates into the Python-based back-end framework.

2009 – 2010

Web Project Manager

Intel, Global Online Operations
  • Managed multiple web projects for, such as product launches, campaigns, redesigns, migrations, and newsletters for Intel consumer, business and channel audiences. Sites in scope total 2,500 pages, translated into 4 languages and published on 3 information platforms. Stepped in as developer during critical launches.
  • Developed and executed web marketing and production roadmap for and websites.
  • Established scalable web publishing / localization workflow on enterprise CMS, reducing production time by 15%.
  • Coordinated 6 web launches in 24 languages, worked with marketing, production, Geo and IT support teams globally.

1998 – 2007

Sr. Web Developer, Web Project Manager

Intel, IT Flex Services, IT Programming and Consulting Resources
  • Executed and managed all web properties for Intel’s Canadian and Latin American external websites.
  • Developed a proposal, planned, programmed and launched a new French-Canadian localized site.
  • Led front-end development and post-launch support of Intel’s external where-to-buy eCommerce site.
  • Designed, programmed and deployed external websites for Intel, using a combination of HTML/JavaScript/Flash/XML technologies. Acted as a liaison between marketing, engineering and external vendor teams.
  • Supported US and international websites, published updates, integrated localized content, and performed regular site QA and maintenance.
  • Gathered and analyzed weekly web metrics data and performed content optimization.


  • Continuing education at FrontendMasters, 2019 - present
  • Magento Front End Developer Certificate, 2017
  • Web Developer Certificate, Computer Science, SRJC, 2014:
     - Courses in Programming, Data Structures and Algorithms, C++, JavaScript, MySQL, PHP, HTML5, CSS.
  • MBA, Information Technology, Sonoma State University, CA, 2009
  • BS, Technology & Management of Light Industry, Technical University of Moldova, 1994



Copyright © Irina Kramer 2019 |